a domain or two or three to call one’s own

There’s a trend happening in Colorado Springs media: securing and using multiple web domains for the same entity.  I haven’t seen this in other markets and I am not an SEO expert…. but as a user of these sites, it truly baffles and annoys me.  I don’t get how this can possibly be useful for SEO, easy to manage or use, let alone simple best practice.

Here’s the latest example from KRDO, the local ABC affiliate.  They have a .biz site for… well, lots of advertising, krdo.biz, which is distinct but linked from their main site, krdo.com.

Continue reading