The crowd at AT&T Park for the US-Eng match of World Cup 2010
Wow. It sure is impressive to live in a big city when the World Cup runs.
In 2006, I was in a smaller city and hung out at one particular pub for most of the month, eating, drinking, and soaking up the World Cup. Friends would come and go – it was actually a delight to not quite know who would be coming in for any given game. And strangers were affable, so even if no one you knew showed up, it was still a ball.
San Francisco parties with the World Cup in a very different way. The scale is mega – crowds spilling out of pubs, laundromats and taquerias, patrons giddy on beer and GOOOOOLLLLLLLLL ringing throughout. AT&T Park, where the San Francisco Giants play baseball, opened its doors to a whopping 15,000 people for the US-England match yesterday and I was there. Most of the concessions were closed until half-time and I later heard that during the ball game that night (against the As), they ran out of food entirely. Civic Center, the home of City Hall, erected a giant screen for families to come with lawn chairs and loll about in the sun. GOOOOOOOOLLLLLLLLLLLLLLLL.
I started the World Cup-age on Friday, getting down to a local restaurant at 6am before work, when they threw their doors open for the first game. They were overwhelmed with Mexico supporters – spilling out into the restaurant next door (this was Mijita and then the Public House) by the time the game began. Breakfast was an uneven and long-waiting proposition. But I loved it. The staff apologized so much for not having their shit together – but who has their shit together for the World Cup? Not the pub I hung out in during the 2006 Cup. By the time you sort out how to manage your crowds, the Cup is over.
And that's terrific. Life can't always be a polished, consumer-driven, corporate wheel greased to perfection. And when the cracks in the surface show, especially for a crowd-pleasing sporting event that the entire globe watches, it's actually OK. It's fine. In fact, it' s part of the fun – one game does change everything (I like the 2010 World Cup motto, since it has so many purposes).
There are other ways in which this model fails, ways I'll get into next time I write. But from time to time, it's good to not have your business act together when you're trying to support unknown crowds for a sport not well known in this country – for when the unknown and the unexpected is part of the game. It's good to go with the crowd's massive ebb and tide into joy, defeat, longing, and distraction… into pure neurotic emotion for a game played a half globe away and for teams whom most don't even know the first thing about.
And I hope my bar keeps over the weekend made a killing in tips. ::grin::